Welcome to the Zulu Kingdom, KwaZulu-Natal

KwaZulu-Natal Product Development Strategy
Table of Contents

1. INTRODUCTION AND BACKGROUND

2. MARKETING
2.1 Situational Analysis
2.2 Developing the Marketing Model
2.3 Towards a Marketing Strategy
2.4 Conclusion

3. TOURISM PRODUCT DEVELOPMENT STRATEGY
3.1 Introduction
3.2 Spatial Framework
3.3 Tourism Node Identification and Product & Infrastructure Prioritisation
3.4 Strategy to Develop Tourism in Rural Areas
3.5 Identification of Key Tourism Destinations, Nodes & Sites for Public Sector Funding
3.6 Identification of Key Infrastructure required for Tourism Product Development
3.7 Identification of Key Tourism Sites for Private Sector Investment
3.8 Identification of Key Tourism Development Projects

4. INVESTMENT AND FUNDING STRATEGY
4.1 Introduction
4.2 Pre-requisites to creating a 'climate' conducive to investment
4.3 Project Funding in perspective
4.4 Strategy Formulation
4.5 Process of allocating appropriate capital sources to projects
4.6 Strategy Implementation
4.7 Sources of Funding

5. INSTITUTIONAL, FUNCTIONAL, LEGAL AND POLICY ISSUES
5.1 Introduction
5.2 Implications for the KZN Tourism Product Development Strategy

6. SUMMARY

ANNEXURE 1: SUMMARY TABLE OF RECOMMENDATIONS FOR TOURISM PRODUCT & INFRASTRUCTURE DEVELOPMENT


ANNEXURE 2: RECOMMENDED KEY DEVELOPMENT PROJECTS: PRELIMINARY PROPOSALS, BUDGETS AND TIMEFRAMES FOR IMPLEMENTATION

The following sections are in .pdf/ Adobe Acrobat format. If you do not have a copy of an Adode reader to read .pdf files please download a free copy from http://www.adobe.com/products/acrobat/readstep2.html.

APPENDIX A: MARKETING ISSUES – DETAILED REPORT

APPENDIX B: TOURISM PRODUCT DEVELOPMENT STRATEGY – DETAILED REPORT

APPENDIX C: INVESTMENT AND FUNDING STRATEGY – DETAILED REPORT

APPENDIX D: INSTITUTIONAL, FUNCTIONAL, LEGAL AND POLICY ISSUES – DETAILED REPORT

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