Welcome to the Zulu Kingdom, KwaZulu-Natal

TOURISM KWAZULU-NATAL MARKETING OPPORTUNITIES: PART 1

REGISTRATION

To take advantage of the opportunities outlined in the following document, product owners and stakeholders need to register their businesses formally with TKZN. A nominal fee of R150 per registered tourism service is charged on an annual basis and which includes one web page for the product/service generated and hosted by TKZN, listings of product details in our various brochures and automatic inclusion into our database.

TKZN's database of provincial service providers is regarded as the most comprehensive of its kind in the country. It is an inventory of all tourism-related facilities and comprises 17 categories, which range from accommodation establishments, conference venues, entertainment venues and restaurants to historical, religious, cultural, botanical and conservation areas. The database forms the backbone of our tourism research, communication, marketing and information dissemination in the Zulu Kingdom.

In this regard, the registration system provides a means through which TKZN can effectively maintain the accuracy of the database and encourage industry adherence to good business practice. During 2004, registration became mandatory for certain tourism service providers - this process is supported by provincial legislation, which was promulgated during the course of 2004.

Once you have registered you are permitted to use TKZN's special logo for registered tourism establishments.

For further information please contact: The Registrar

Uveshnee Ragavan Tel: (031) 366 7543 or Email: uveshnee@zulu.org.za

PROMOTIONAL MATERIALS

Brochure rack space is also available for registered product owners to display their promotional material. Please contact Sydney Dweba (031) 366 7554 or sydney@zulu.org.za.

TRAVEL AND TOURISM GUIDE
(Tourism KwaZulu-Natal's official Tourism Guide) The 2006/2007 Travel & Tourism Guide will be launched at Indaba 2007. It will be TKZN's seventh edition of this invaluable guide, which comprehensively covers all regions within the province highlighting the uniqueness of each destination. The Guide also provides useful travellers's information with a full map of the province and includes a calendar of annual festivals and events.

It is expected that in the order of Sixty thousand copies of this 70-80 page publication will be printed and distributed during our 2006/2007 financial year. Copies will be distributed by TKZN at consumer and trade shows and trade workshops both nationally and internationally. The Guide will also be distributed through the offices of South African Tourism (SA Tourism), South African Embassies (SA Embassies) and our trade representatives in Germany and the United Kingdom (UK).

Distribution will further be extended by TKZN to CTOs, publicity associations, tour operators, embassies and other provincial tourism agencies.

A CD-ROM copy of the Guide will also be produced during the year and the Guide is expected to be translated into both German and French.

Closing date for advertising bookings for the 2007/2008 Guide - March 2007.

For further information please contact our Patrick Mbalo on Tel: (031) 366 7526 or Email: patrick@zulu.org.za

PROVINCIAL ROAD MAP

Tourism KwaZulu-Natal's road maps are distributed to tourists at both international and domestic shows and through our network of tourism information offices and publicity offices nationally and provincially.

In the order of sixty thousand stand alone maps are produced and a further sixty thousand copies of this map are inserted into the Travel & Tourism Guide for further distribution.

For further information please contact our Patrick Mbalo on Tel: (031) 366 7526 or Email: patrick@zulu.org.za

NICHE BROCHURES

The Tourism KwaZulu-Natal niche brochures provide useful and detailed information to tourists and the trade on KwaZulu-Natal. Some of the niche brochures that TKZN produce on a regular basis are:
- An accommodation guide
- An adventure tourism guide
- A self-drive tourism guide

Copies of all these brochures are distributed at consumer and trade shows, and at trade workshops both nationally and internationally by TKZN, and through the offices of SA Tourism, SA Embassies and our trade representatives in Germany and the United Kingdom (UK). Distribution will further be extended to all CTOs, publicity associations, tour operators and embassies, and other provincial tourism agencies.

Advertising opportunities exist in all these brochures and should you require additional information on the timing of the production of these brochures, and closure dates of advertising sales please contact Patrick Mbalo on Tel: (031) 366 7526 or Email: patrick@zulu.org.za Should you wish to obtain copies of any of this material please contact our Distribution Co-Ordinator:

Sydney Dweba on Tel: (031) 366 7554 or Email: sydney@zulu.org.za

ELECTRONIC MARKETING

KINGDOM OF THE ZULU WEBSITE
www.zulu.org.za

TKZN’s website currently receives over 4 million hits with over 50 000 unique visitors every month. This site was noted by alexa.com as the 30 000 most visited website in the world in 2004. There are at least 15 million websites on the world wide web which implies that zulu.org.za is ranked in the top 1% of the world wide web.

Cost effective opportunities to gain exposure for your product and service exist on the website.

Advertising rates:

• Banner advertising on website - R 570 per 5 000 impressions • Hot-button links on TKZN website - R 200 per month

Advertising may be booked at any time during the year.

For more information please contact James Seymour on Tel: (031) 366 7510 or Email:james@zulu.org.za

FAX-ON-DEMAND

TKZN’s fax-on-demand facility has been running effectively for the past eight years. The facility works on an easy- dial-up system, which enables consumers to select specific listings of establishments and attractions, using the telephone keys. The lists chosen are then faxed directly to the recipient.

Currently the fax-on-demand system receives approximately 12 000 calls per annum.

Opportunities exist for cost effective marketing through black and white advert placement on these information sheets.

Advertising rates:

R250 per year for a sixth of an A4 page. Orders can be placed at any time during the course of the year.

For further information please contact Silindile Khanyile on Tel: (031) 366 7540 or Email: slindile@zulu.org.za

TELITOURIST

TKZN was the first tourism agency in Africa to launch a telitourist service. Tourists can obtain 3-4 minute voice clip messages of core KZN tourist attractions by dialling certain 08 numbers. Opportunities exist for KZN tourism service providers to have their own telitourist service established or to advertise in the telitourist brochure that promotes this service.

For further information please contact Silindile Khanyile on Tel: (031) 366 7540 or Email: slindile@zulu.org.za

STAY NET

TKZN has developed a special email forum for registered accommodation owners for enquiries which are generated by the zulu.org.za website emailed to them.

For further information please contact Silindile Khanyile on Tel: (031) 366 7540 or Email: slindile@zulu.org.za

SPACE NET

TKZN has a special email forum where it posts tour enquiries.

For further information please contact Silindile Khanyile on Tel: (031) 366 7540 or Email: slindile@zulu.org.za

PROVINCIAL TOURISM VIDEO and DVD

Should you require copies of the video please contact our Distribution Co-ordinator:

Sydney Dweba on Tel: (031) 366 7554 or Email: sydney@zulu.org.za

SELF-DRIVE CD ROM

TKZN has developed a unique introduction to the Zulu Kingdom on a CD-ROM intended for the independent traveller who chooses to drive and discover the province. This CD- ROM is available for a nominal fee from the offices of TKZN.

Should you require copies of the CD-ROM please contact our Distribution Officer Should you require copies of the CD- ROM please contact our Distribution Co-ordinator Sydney Dweba on Tel: (031) 366 7554
or Email: sydney@zulu.org.za

INTERNATIONAL TRADE AND CONSUMER SHOWS

On an annual basis TKZN takes part in a selection of trade and consumer shows, which are aimed at affording the Kingdom of the Zulu’s penetration into key domestic and international markets.

The following is information on the trade and consumer shows which Tourism KwaZulu-Natal will be participating in the next few months:

INTERNATIONAL TRADE SHOWS, EXHIBITIONS, CONFERENCES & WORKSHOPS

On an annual basis TKZN takes part in a selection of international trade shows which are aimed at affording the Zulu Kingdom's penetration into key international markets. TKZN participates on the SA Tourism stand. KZN based products wishing to attend these shows are requested to contact Jacqui Harvey at Kagiso Exhibitions on 011 661 4000.

International Tourism Exchange (ITB) Berlin, March 2007.

The International Tourism Exchange (ITB) is known throughout the world as the leading trade fair for the global tourism industry. Its leading position as a meeting place is underlined by the fact that more than three quarters of exhibitors and just under 30% of trade visitors come from outside of Germany. The exhibition is the ideal forum for communication and marketing for the worldwide tourism industry and is the ideal forum for exhibitors to get their messages out to the trade and the general public. The Zulu Kingdom will once again be represented on the South African Tourism stand.

Kenya Trade Workshop, February - 3 March 2007

Indaba, Durban, 12 - 15 May 2007

World Travel Market (WTM) London, November 2007

The World Travel Market is an exclusive trade-only event dedicated to bringing together leading industry buyers and sellers for vital business-to-business opportunities. The move of the show from Earls Court to the Excel Centre in the London Docklands prompted a huge increase in the number of visitors to the show which totalled 22 107 people over the 4 days of the event. A total of 4 888 businesses and 184 countries exhibited at this, the largest venue on a single London site. The Zulu kingdom will once again be represented on the South African Tourism stand.

Contact Linda Ngcipe, to obtain an update on new opportunities which arise during the year as well as for information regarding rates for participation.

Tel: (031) 366 7520 or E-Mail: linda@zulu.org.za

DOMESTIC SHOWS, EXHIBITIONS AND EVENTS

TKZN has secured space at selected domestic shows and exhibitions.

Getaway Show, Cape Town, April 2007

Outdoor Adventure Show, Johannesburg, June 2007

The Star Getaway Show, JHB

Dates: September 2007
Venue: The Dome at Northgate
Visitor stats 2002: 20 848 people

The Getaway Show is an annual, national, interactive and informative showcase for all outdoor-product suppliers, as well as travel and tourism-related marketers. Appearing in South Africa's three major cities, the show offers exhibitors the chance to communicate directly with outdoor, adventure travel and ecotourism enthusiasts- many of them Getaway magazine readers.

As part of its domestic marketing strategy Tourism KZN has been involved with these shows for a number of years. Our continued participation has enabled us to negotiate excellent floor space rates with the organisers, which are then passed on to the trade. Tourism KZN will be offering space to product owners on the Zulu Kingdom stand at all the above shows. Prices include floor space and stand design.

Contact Linda Ngcipe, to obtain an update on new opportunities which arise during the year as well as for information regarding rates for participation.

Tel: (031) 366 7512 or Email: linda@zulu.org.za For more information visit www.zulu.org.za and click on 'For the Trade'.

TKZN has identified a number of core events which we believe are central to attracting tourists from outside of the province.

The travel and tourism stakeholders are invited to package and market these events to leverage upon the marketing support provided by TKZN. Confirmed events for 2007/2008 include:

- Dusi Canoe Marathon - 19 - 21 January 2006
- Midmar Mile - 11 - 12 February 2006
- Comrades Marathon - 17 June 2007
- Sardine Festival - 15 June - 22 July 2007
- Umkhosi woMhlanga - 08 September 2007
- Awesome Africa Music Festival - September 2006

Contact Durban Africa on (031) 304 4934 to find out about additional core events which they assist in organizing and marketing.

Dates are subject to change without notice. Dates for 2008 are to be confirmed.

Up-to-date details of all events plus details of sponsors are posted on the TKZN website: www.zulu.org.za for your convenience.

For further information please contact Linda Ngcipe on Tel: (031) 366 7500 or Email: linda@zulu.org.za

TRADE WORKSHOPS

During the course of 2007/2008, TKZN will once again organise its very successful trade workshops in Cape Town, Johannesburg and Durban.

At these workshops tourism operators and establishments are given the opportunity to network and profile their products and services to the tourism trade in these areas.

For dates and further information contact Linda Ngcipe on (031) 366 7520 or by Email: linda@zulu.org.za

INTERNATIONAL TRADE REPRESENTATIVES

TKZN has ongoing presence in its key international markets where trade representative offices have been opened i.e. in the UK and Germany. The following opportunities are available for registered tourism stakeholders through these agents.

• Product information can be supplied regularly to these offices for greater exposure. • Up-to-date developments and news items from their areas, such as news clippings and news supply, can be fed consistently through to these agents. • Business opportunities can be pursued by registered tourism stakeholders with operators with whom contacts have been made through these offices. TKZN will ensure that monthly contact reports on sales deals are made available through the website www.zulu.org.za

INTERNATIONAL TRADE REPRESENTATIVES CONTACT DETAILS ARE AS FOLLOWS:

GERMANY
Tour Link Africa
Zum Schneckenacker 42
59872 Meschede
Tel: (0 29 03) 41345, Fax: (0 29 03) 41346
Email: Birgit Huster on info@desertdelta.de
Email: Wemer Gordes on
Wemer.Gordes@t- online.de


UNITED KINGDOM
Ethos Marketing
15 Station Road, Horsham
West Sussex RH13 5EZ, United Kingdom
Tel: +44 (0) - 14032 43619, Fax: +44 (0) - 140321 7558
EmMail: Alison Whitfield on alison@africanethos.com
Email: Liz Wright on liz@africanethos.com

SA TOURISM CONTACT DETAILS

TKZN co-operates with SA Tourism in its international marketing efforts. Below is a list of contact details for SA Tourism offices.

HEAD OFFICE

Physical address:
Bojanala House
90 Protea Road
Chislehurston
Johannesburg
2196


Postal address:
Private Bag X10012
Sandton
2146
South Africa


Tel: + 27 (0)11 895 3000
Fax: +27 (0)11 895 3001
E-mail : info@southafrica.net


Information/Brochure Lines: 083 123 6789

INTERNATIONAL OFFICES

AUSTRALIA
Bangu Masisi
South African Tourism
Level 1, 117 York Street,
Sydney, NSW 2000.

PO Box Q120, QVB NSW 1230
Email: bangu@southafrica.net

Information/Brochure Lines: 1800238643
Tel: +61 2 9261 5000
Fax: +61 2 9261 2000
Email: info@southafrica.net

CHINA
Manqoba Nyembezi
Attaché: Tourism (PR China & Hong Kong)
South African Embassy: Beijing
5 Dongzhimenwai Dajie
Beijing 100600 P.R.C

Tel: (86) 10 653 20171
Fax: (86) 10 653 27319
Email: Manqoba@southafrica.sina.net

FRANCE
Ms Khanyi Dhlomo
Manager
South African Tourism
61 Rue La Boetie
75008 Paris

Information/Brochure Lines:: 0810 203 403
Tel: +33 1 456 101 97
Fax: +33 1 456 10196
Email: info.fr@southafrica.net

GERMANY
Mrs Annemarie Ferns
Manager: Germany
South African Tourism
Friedensstr. 6-10
Frankfurt
60311
GERMANY

Information/Brochure Lines: 01805 72 22 55 (€0,12/Min)
Fax: +49 69 28 0950
E-mail: info.de@southafrica.net

INDIA
Mr Lance Littlefield
Manager
South African Tourism
44, Maker Chambers VI
Jamnalal Bajaj Marg
Nariman Point
Mumbai 400 021
India

Tel: +0991-22-22850409 / +0991-22-22855651
Fax: +0991-22-22873012
Email: lance@southafrica.net

ITALY
Ms Sthuthukile Zungu
Manager
South African Tourism
Via Mascheroni, 19
20145 Milano

Information/Brochure Lines: 800925245
Tel: +39 02 4391 1765
Information Tel: +39 02 439 11150
Fax: +39 02 4391 1158
E-mail: info.it@southafrica.net

JAPAN
Ndiphiwe Ntuli
Manager
South African Tourism
Akasaka Lions Building
1-1-2 Moto Akasaka
Minato-Ku
Tokyo 107-0051

Tel: +81 3 3478 7601
Fax: +81 3 3478 7605
E-mail: info@southafricantourism.or.jp

NETHERLANDS
Ms Neliswa Nkani
Manager Netherlands
South African Tourism
Jozef Isarëlskade 48 A
NL-1072 SB Amsterdam

Postbus 75360
NL-1070 AJ Amsterdam

Information/Brochure Lines: 0900-2020433
Tel: +31 20 471 3181
Fax: +31 20 662 9761
E-mail: info.nl@southafrica.net

Information/Brochure Lines:
Netherlands: 0900 - 2020433
Belgium: 0800 - 74283

UNITED KINGDOM
South African Tourism
6 Alt Grove London SW19 4DZ United Kingdom

PO Box 49110,
Wimbledon,
SW19 4XZ
United Kingdom

Information/Brochure Lines: 0870 1550044
Tel: + 44 (0) 20 8971 9364
Fax: + 44 (0) 20 8944 6705
E-mail: info.uk@southafrica.net

Local information and brochure lines:
Ireland: 35316030996
Sweden: 08 302626
Switerland: 0848 663522
Austria: 0820-500739



UNITED STATES OF AMERICA
Dr Felicia Mabuza-Suttle
South African Tourism
500 5th Avenue
20th Floor,
Suite 2040,
New York NY 10110

Information/Brochure Lines: 1-800-593-1318
Tel: +91 212 730 2929
Fax: +91 212 764 1980
E-mail: mailtonewyork@southafrica.net

LA office:
Phone: 310 643 6481
Fax: 310 643 0333

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